Tag Archives: Mizzou

The Greens | A Growing Influence

the greens outside imageColumbia, MO is a dusty town spread out between hills and vast forests, parks and farmlands. Smack dab in the center however, is the University of Missouri.

Mizzou, home to SEC athletics and the occasional white frat scandal, is an unlikely but incredibly live ecosystem for creatives, especially those that fall into marginalized groups. It is generally accepted that the black undergraduate population is essentially comprised of 4 large groups of students: those from St. Louis, those from Chicago, those from Kansas City and those from anywhere else on the globe.

This concept is not to be used to reduce these students to their geographical origins, but to shine light on what this generation of Midwest creatives is doing in this small town. A campus collection of poets, rappers, designers, intellectuals, DJs, artists, activists, fashion icons, researchers, movers and shakers, leads to communities built to support these creative pursuits. Not only spoken word clubs, rap groups, orgs and events – but entire businesses.

Enter: The Greens

The Greens
The Greens Logo

The company and brand is much more than tops dripping in sauce and hot hoodies that spread like wildfire throughout the campus. The Greens is a sacred space. We spoke with representatives on their team to find out more.

“The Greens is a creative boutique that doubles as an art curation space. This means that fashion and art goes hand-in-hand here at The Greens.”

The initial impression is that this is a clothing brand. But wait, there’s more…

The Greens has two sides to it, the first being the successful clothing line and the second being a flexible and dynamic, curated art garden of sorts.

“On the fashion side, we market ourselves as a high-end streetwear brand. Our focus is on cut-and-sew pieces, giving us extreme freedom, creativity, and custom-ability with our garments. We pride ourselves on our attention to detail and want to deliver quality to our customers.

On the curation end, we hail ourselves as a space where creatives of all kinds can come and be inspired. We like to think our space as a “blank canvas” that can be transformed at any time. During our day to day operations, we serve as a boutique, but the space can be completely flipped at any moment and built out into an in-house installation or collaboration with an artist that fits the brand.”

A radical spin on student run businesses (that puts the original logo company I started at MU to shame – I might add), The Greens is a blend of shop and support system. Not to mention an inspiration showing dreams can be realized and capitalized on, right in the middle of Missouri. Yes, just around the corner from hazardous Rock Quarry and a neighbor to Columbia favorite Heidelberg, sits an art-oasis-meets-retail spot that came into fruition due to the diligence of actual Mizzou students.

quise and smi
An STL native, Marquise White poses with hometown hero, Smino. The slant rhyme rap guru holds up a dope Smi-inspired top.
The concept came to Marquise White and Curtis Taylor Jr. years ago. Both men have been deeply involved on campus during their respective times at Mizzou and both have their passions and focuses. Quise is notorious for excelling at his personal goals, busting fits and pushing the envelope to pursue and declare his style, while Curtis is more focused on the art side and has extensive photography and videography projects under his belt, not to mention a legacy in the making.

 

The two have officially been cooking this idea up since 2015 and with that, I had to ask how they took their first steps to get here.

 

“There has been so many steps to get us to this point, but we think the first step was building a solid foundation for us to stand on. That means defining who we are, what our mission is, and how we could accurately translate this dream and passion into a living, breathing entity. When we established that, everything else kind of fell into place for us. Now, seeing people wearing our clothes and ordering from all across the nation has been super surreal but shows us what happens if we continue to stand behind our mission.”

The clothing has taken off, the store is immaculate and has undergone updates and constant changes and the word is spreading.

To see the full transformation of the space visit The Greens on Instagram here.

The Greens is currently and rapidly expanding its team and has new products and events in rotation to support and connect artists and the community. They emphasize working together and note how crucial Mizzou and Columbia as a whole have been in helping make this happen.

I asked them about their motivation as they continue to grow The Greens.

“We have the opportunity to take everything we’ve learned thus far and pour it into The Greens. What’s dope about that for us is that we are simultaneously pouring into everyone who interacts with our brand as well. We opened this store with the intent to give back to the people. Whether that’s giving people a platform through collaboration or giving people the blueprint and inspiration just by having a space that was opened by two young, black men.”

This aspect in particular is what inspired me to reach out and learn more about the brand. So many times the young, extraordinary and ambitious are told or taught that certain risks are not possible for them or not worth pursuing. It has never been a better time as a young creative to learn, plan and GO! Create, broadcast, brand and build – you don’t need to have a brick-and-mortar space to make an impact or start. I myself am greatly inspired by what this team of people are doing and creating.

“We wanted to be an example to say that all of these things that we typically think are out of our reach are very much so obtainable with the right people and direction.”

And regarding the origins of The Greens creators and St. Louis, there is tons of gratitude and plans to give back to the city, be that with a shop or through service. St. Louis’ support of The Greens is something they won’t ever forget or lose gratitude for.

the greens site.png
thegreensco.com
Follow The Greens on social media @thegreensco (click here for Instagram and Twitter) to stay up to date on clothing drops, performances, events and more. 

Read on for more on Marquise White, co-founder of The Greens.  Continue reading The Greens | A Growing Influence

Making His Mark, In Marker

His hashtag is searchable, with almost 5,000 hits on Google in half a second. His art covers his walls and crosses timelines across the country. Celebs and artists alike have been eyeing the handiwork of 22 year old, Travon Greer a talented Chicago artist with a passion for sharp shapes and Sharpies. His work features Egyptian, Oriental and pop culture icons and themes, bright and glow-in-the-dark colors, and mesmerizing hand drawn patterns. Greer features the greats from Kanye to the ancient goddess Isis and back to Kid Cudi. His work is hard to miss, and if you’re sleep now, you won’t be for long.

(Shmay) Q: When did you start drawing and why?

(Travon) A: I would say I started drawing my freshman year in high school. I took an architecture class in which we had to draw out floor plans and random other stuff, but that wasn’t really drawing to me. I started my style of drawing in 2013 when I was at Kansas State. I started drawing to help relieve me of stress, it was just something that eased my mind when my thoughts were clouded.

One of the most admirable things you can notice about Greer as an artist, just by scrolling through his Media tab on his twitter (@xTRVONx), is that he is consistently producing work. As simple as it sounds, consistency is what separates talent from success and progress.

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Q: What motivates you and keeps you focused?

A: The thing that motivates is the satisfaction of finishing a drawing. The process of putting my thoughts and feelings on paper soothes my soul for some reason. Its a great feeling to be able to show people the type of imagines and ideas I have in my head.

Q: Who is your favorite artist and what does it mean for you to be one?

A: My favorite artist in any field is Kid Cudi. I have a bunch of favorite visual artists like Basquiat but its too many to narrow down. At first, I never thought of myself as an artist, I just wanted to be able to represent my thoughts on paper because its easier to me than talking. It means a lot to be an artist because you can just be expressing yourself and without knowing, you can be inspiring people to be creative as well.

Jhene x Travon
Usually the other way around, Jhene has heart eyes for these xTRVONx originals.

 

 

Some very important people are falling in love with what Greer is producing.

 

Q: Is there a reason marker is your go-to medium? Interested in any others?

A:  I use sharpie because it was the only thing I had to use to add color to my pictures, when I first started drawing. I know there are way better markers to use than sharpie but I’ve used sharpie for so long I just prefer them now. I do want to experiment with painting though, I feel like once I teach myself how to paint I can really create some crazy art pieces.

Q: Egyptian themes are heavily present in your work, what else inspires you?

A: Besides Egypt, I get a lot of inspiration from music. Artists like Kid Cudi, Kanye and Travis Scott inspire me to push my creative boundaries.

Q: Favorite musicians? Who’s currently on your playlist?

A: Kid Cudi, Travis, The Underachievers, Chance The Rapper etc. And I’m listening to Thouxanbandfauni right now.

Q: What advice do you have for anyone aspiring to take their art seriously or follow in your footsteps?

A: The advice I would give other artists is keep creating and never stop. The more you draw/paint the better you get. Once people start to see your progress, more opportunities will open up.

Q: Do you have a goal for your work/art/brand for this summer or this year?

A: One of the main goals I have this year, is to get involved in more art shows. I’ve only been in 4 art shows and that’s not a lot at all but I’ve set myself up in some up coming events so I’m already off to a good start.

Speaking of  events, for any Chicago readers or those who can make the trip, you can catch more of Travon at the Art, Mimosas, and Pancakes Exhibition on July 8th, at Mad Art Gallery in Chicago.

Art is an individual’s documented reaction to existence
– Chance the Rapper

Check out more of Travon’s work by stopping by his website or following him on twitter and peeping his hashtag (@xTRVONx and #xTRVONx, respectively). His work has been distributed on shirts, rugs, prints and he’s been commissioned for album art featured on Apple Music. Hit him up for commissions and orders, RT, and support if you can. On top of dope music opinions, event updates and more of his work, Travon has even in the past had a couple giveaways of his most popular prints.

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