Category Archives: FASHION

The Greens | A Growing Influence

the greens outside imageColumbia, MO is a dusty town spread out between hills and vast forests, parks and farmlands. Smack dab in the center however, is the University of Missouri.

Mizzou, home to SEC athletics and the occasional white frat scandal, is an unlikely but incredibly live ecosystem for creatives, especially those that fall into marginalized groups. It is generally accepted that the black undergraduate population is essentially comprised of 4 large groups of students: those from St. Louis, those from Chicago, those from Kansas City and those from anywhere else on the globe.

This concept is not to be used to reduce these students to their geographical origins, but to shine light on what this generation of Midwest creatives is doing in this small town. A campus collection of poets, rappers, designers, intellectuals, DJs, artists, activists, fashion icons, researchers, movers and shakers, leads to communities built to support these creative pursuits. Not only spoken word clubs, rap groups, orgs and events – but entire businesses.

Enter: The Greens

The Greens
The Greens Logo

The company and brand is much more than tops dripping in sauce and hot hoodies that spread like wildfire throughout the campus. The Greens is a sacred space. We spoke with representatives on their team to find out more.

“The Greens is a creative boutique that doubles as an art curation space. This means that fashion and art goes hand-in-hand here at The Greens.”

The initial impression is that this is a clothing brand. But wait, there’s more…

The Greens has two sides to it, the first being the successful clothing line and the second being a flexible and dynamic, curated art garden of sorts.

“On the fashion side, we market ourselves as a high-end streetwear brand. Our focus is on cut-and-sew pieces, giving us extreme freedom, creativity, and custom-ability with our garments. We pride ourselves on our attention to detail and want to deliver quality to our customers.

On the curation end, we hail ourselves as a space where creatives of all kinds can come and be inspired. We like to think our space as a “blank canvas” that can be transformed at any time. During our day to day operations, we serve as a boutique, but the space can be completely flipped at any moment and built out into an in-house installation or collaboration with an artist that fits the brand.”

A radical spin on student run businesses (that puts the original logo company I started at MU to shame – I might add), The Greens is a blend of shop and support system. Not to mention an inspiration showing dreams can be realized and capitalized on, right in the middle of Missouri. Yes, just around the corner from hazardous Rock Quarry and a neighbor to Columbia favorite Heidelberg, sits an art-oasis-meets-retail spot that came into fruition due to the diligence of actual Mizzou students.

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An STL native, Marquise White poses with hometown hero, Smino. The slant rhyme rap guru holds up a dope Smi-inspired top.
The concept came to Marquise White and Curtis Taylor Jr. years ago. Both men have been deeply involved on campus during their respective times at Mizzou and both have their passions and focuses. Quise is notorious for excelling at his personal goals, busting fits and pushing the envelope to pursue and declare his style, while Curtis is more focused on the art side and has extensive photography and videography projects under his belt, not to mention a legacy in the making.

 

The two have officially been cooking this idea up since 2015 and with that, I had to ask how they took their first steps to get here.

 

“There has been so many steps to get us to this point, but we think the first step was building a solid foundation for us to stand on. That means defining who we are, what our mission is, and how we could accurately translate this dream and passion into a living, breathing entity. When we established that, everything else kind of fell into place for us. Now, seeing people wearing our clothes and ordering from all across the nation has been super surreal but shows us what happens if we continue to stand behind our mission.”

The clothing has taken off, the store is immaculate and has undergone updates and constant changes and the word is spreading.

To see the full transformation of the space visit The Greens on Instagram here.

The Greens is currently and rapidly expanding its team and has new products and events in rotation to support and connect artists and the community. They emphasize working together and note how crucial Mizzou and Columbia as a whole have been in helping make this happen.

I asked them about their motivation as they continue to grow The Greens.

“We have the opportunity to take everything we’ve learned thus far and pour it into The Greens. What’s dope about that for us is that we are simultaneously pouring into everyone who interacts with our brand as well. We opened this store with the intent to give back to the people. Whether that’s giving people a platform through collaboration or giving people the blueprint and inspiration just by having a space that was opened by two young, black men.”

This aspect in particular is what inspired me to reach out and learn more about the brand. So many times the young, extraordinary and ambitious are told or taught that certain risks are not possible for them or not worth pursuing. It has never been a better time as a young creative to learn, plan and GO! Create, broadcast, brand and build – you don’t need to have a brick-and-mortar space to make an impact or start. I myself am greatly inspired by what this team of people are doing and creating.

“We wanted to be an example to say that all of these things that we typically think are out of our reach are very much so obtainable with the right people and direction.”

And regarding the origins of The Greens creators and St. Louis, there is tons of gratitude and plans to give back to the city, be that with a shop or through service. St. Louis’ support of The Greens is something they won’t ever forget or lose gratitude for.

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thegreensco.com
Follow The Greens on social media @thegreensco (click here for Instagram and Twitter) to stay up to date on clothing drops, performances, events and more. 

Read on for more on Marquise White, co-founder of The Greens.  Continue reading The Greens | A Growing Influence

RONNIE FIEG X DOVER STREET MARKET X NEW BALANCE 574 SPORT

 

New Balance is set to release their collaborative Ronnie Fieg X Dover Street 574 Sport sneaker this Friday July 7th. This release features three different colorways with interchangeable Velcro patches in nubuck, leather and reflective finishes. This three-way collaborative sneaker is comprised of a suede base and bootie construction. This unique sneaker is Available at all KITH stores as well as KITH.com and DoverStreetMarket.com

XXL 2017 Freshman List

Every year XXL releases a list announcing the next wave of rappers that are next up. Along with the list announcement XXL also drops freestyles and interviews from each artist and provides them with a great amount of exposure. XXL has predicted the success of many rap stars like Wiz Khalifa, Big Sean, and Travis Scott by adding them to prior freshman lists. This year XXL freshman class includes; Kamaiyah, A Boogie, PNB Rock, XXXtentacion, Madeintyo, Playboicarti, Amine, Uglygod, Kap G, and Kyle. I think XXL did a good job with this list, although I believe NBA Youngboy, Montana of 300, Rich the Kid, Famous Dex, YFN Lucci, and Blac Youngsta could’ve easily been on the list as well. Every year a new list is dropped there is always controversy on who should have and who shouldn’t have made the freshman class. There are a lot of good artists right now especially in the music streaming era, and it’s hard to include them all on the list. Whether you agree with the choices of this year’s list or not you should check out each artist, and wait to see if any blow up in 2017.

 

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Shop Woodlands

We got the chance to sit down with the owners of new St. Louis clothing brand “Woodlands” to try to get a better understanding of who they are and what their brand represents.

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What kind of brand are you? ( like skateboard, designer, high fashion etc)

  • We are purely a skate & smoker clothing brand

Who is your target audience?

  • We hope to reach out to all skaters,smokers and anyone who wants to be about promoting positivity & growth for themselves and others around them.

 

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How did you come up with the name?

  • It’s a plural for woods & trees and we consider ourselves a smokers club, so wanted a nice name for our club.
  • We smoke a lot of backwoods & weed so we wanted to come up with any word for “trees” so we came up with woodlands.

 

How far do you plan to take your brand?

  • We plan to make Woodlands a worldwide known brand with very select vendors to distribute it.

 

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MISSION STATEMENT:

  • We want to bring light to the St. Louis skateboarding scene, and also to other creative scenes like music, art, and photography.
  • In the future once we’ve established our foot within the city and nation wide we would like to do certain releases to raise money for St. Louis public schools.
  • Eventually we would like to build our own street skatepark in the city for more kids to be encourage to get up and go skate.

 

Be sure to visit their site below to purchase their fly gear.

http://www.woodlandsstl.com/

Rae Sremmurd Lands Reebok Deal 

Reebok has started a “Classic Leather” campaign supporting their Classic Leather sneaker. Partnering with Swae Lee and Slim Jxmmi also know as Rae Sremmurd the release is scheduled to drop this month. 

The duo has taken their fame to a new level and continue to gain new supporters. Their bold and free spirits combined with their brand of standing out and nonconformity makes them a perfect fit. 

General manager of Reebok said, “Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”

Reebok has a roster featuring artists such as Future, Kendrick Lamar and Teyana Taylor. 

For celebration Reebok hosted a “block party” event with giveaways and a VIP lounge. Swae and Jxmmi rode through NY yesterday before taking the stage in their Reebok Classic Leather sneakers. 

Dont Triad

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It’s probably safe to say you’ve seen the 3 intertwined triangles around the city of St.Louis. Mic Auston is the St.Louis native who is responsible. Mic’s clothing brand “Dont Traid” is one of the hottest local brands out  and we took a deeper look inside.

 

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We got the chance to talk to Mic a bit and asked him how far does he plan to expand his brand ” I plan to develop my brand into a worldwide staple for streetwear enthusiasts  but still keeping it much more limited than other bigger brands.”

 

 

Mic also informed us that he has a release coming out this week. ” I got releases all month and for every month for the duration of 2017. I’m putting together a very big pop-up shop soon so they can look forward to something special” Be Sure to stay on the look out for more big things to come from Dont Traid. Photography by Nicholas Coulter.