Reebok has started a “Classic Leather” campaign supporting their Classic Leather sneaker. Partnering with Swae Lee and Slim Jxmmi also know as Rae Sremmurd the release is scheduled to drop this month.
The duo has taken their fame to a new level and continue to gain new supporters. Their bold and free spirits combined with their brand of standing out and nonconformity makes them a perfect fit.
General manager of Reebok said, “Swae and Jxmmi are the perfect partners for the Classic Leather. These guys are constantly pushing boundaries, which Reebok Classic is all about,” said Todd Krinsky, General Manager of Reebok Classic. “Few artists so passionately embrace life and nonconformity like Rae Sremmurd and we’re excited to bring them into the Reebok Classic family.”
Reebok has a roster featuring artists such as Future, Kendrick Lamar and Teyana Taylor.
For celebration Reebok hosted a “block party” event with giveaways and a VIP lounge. Swae and Jxmmi rode through NY yesterday before taking the stage in their Reebok Classic Leather sneakers.